Optimizing user experience should be at the heart of every decision your business makes, and this is especially true when it comes to your email marketing campaign. A campaign set up with the user in mind is going to set itself apart from spammy emails that get ignored. The following are 4 things you should be focusing on:
1. The subject line
Crafting a stellar subject line can be difficult, so make sure you give yourself enough time to draft a few options. Keep your subject line simple, but also make sure it gives the reader a reason to want to see the content of your email.
When you personalize the greeting line of your email, you create a sense of familiarity. Check to see if the email platform you are using allows you to automatically include the recipient’s first name in the greeting.
Don’t forget to include a call to action in your email, and remember it’s perfectly ok to including multiple CTAs. Each email that goes out should have a particular goal, and your CTAs should be there to help you accomplish it.
4. Mobile Optimization
It’s no surprise that more and more people are regularly checking their emails on their mobile devices, so make sure your emails are optimized for mobile. If a majority of your readers are unable to properly view what you’re sending them, you’re certainly not making the most of your time and resources.