How to Create Relevant Content For Your Audience

The ever-changing buy journey makes it increasingly important to create content that is relevant and useful for your audience, as this effort leads to a stronger relationship with your customers. To successfully create relevant content, you need to know your buyers, their interests, and their prefered platforms. Your content should meet their particular needs and aid in fostering a relationship … Read More

5 Ways to Get Your Subject Line to Stand Out

Even if you’ve fully embraced social media and other digital marketing strategies, chances are that email continues to be an important tool in reaching your target audience. Because your customers are likely receiving dozens upon dozens of email every day, your subject line is key in making your message stand out. For a better chance of getting your email subject … Read More

5 Mistakes to Avoid in Your Email Marketing Campaigns

When done correctly, email marketing has the potential to generate an extremely impressive ROI. However, because it’s such a low-cost marketing tool with the potential for maximum results, it is often abused. When business is slow, managers may think sending more emails will provide a quick solution. That’s not always the case. When planning your email marketing campaign, make sure … Read More

3 Questions to Ask When Creating Your SEO Strategy

While some may say SEO is dead, it is perhaps more accurate to say the SEO world is changing. In this changing world, creating an SEO strategy can be a real struggle for marketers, and updating tactics is becoming more and more necessary. Here are three questions to consider when updating your strategy: 1. Are you focusing on the right … Read More

Tips for Creating More Shareable Blog Posts

Traffic to your blog is likely your primary goal when it comes to creating blog posts, but increasing the shares for each post is important too! While, of course, the content of your post is the most important aspect of it, there are certain features that shareable posts tend to have. When creating blog posts, utilize the following tips: 1.¬†Create … Read More

The Pros and Cons of Email Marketing

Email marketing has withstood the test of time, and there’s no question that email campaigns are an effective tool in growing business. However, that is not to say that email marketing does not have it’s shortcomings. We’re breaking down its pros and cons below: Pros 1. Conversion Rate One of the biggest advantages of email marketing is its conversion rate. … Read More

What to Consider When Creating CTAs

Perhaps the most important part of your landing page, a call to action button has significant influence on the success of your offer. When creating your CTA, it’s important to keep the following factors in mind: 1. Location Because getting your user to click on your call to action is your primary goal, you want to make sure that this … Read More

Tips for Creating Quality Blog Posts

When you’re putting out content every week, it can be easy to get overwhelmed and forget to focus on the quality of each individual post. However, the overall quality of your blog is going to be determined by the quality of each post you publish, so remember that every post matters. Keep these tips in mind when updating your blog: … Read More

What Social Media Platform Will Help You Get the Most Leads?

While Facebook and Twitter continue to be great resources for connecting with leads, LinkedIn continues to be the best place to connect with individuals who have the authority to make decisions on spending. That is not to say, however, that all your marketing efforts should be focused on LinkedIn. Facebook and Twitter still have their respective strengths, and a strong … Read More

4 Tips for Increasing Your Email Open Rate

Optimizing user experience should be at the heart of every decision your business makes, and this is especially true when it comes to your email marketing campaign. A campaign set up with the user in mind is going to set itself apart from spammy emails that get ignored. The following are 4 things you should be focusing on: 1. The … Read More