5 Social Media Experts You Should Be Following on Twitter

Getting advice from social media experts on Twitter can be a great way to improve your own social media marketing campaign. While there are many users out there tweeting valuable insight, here are just a few of our favorites: 1. Michael A. Stelzner Handle: @Mike_Stelzner He’s the founder of Social Media Examiner and Social Media Marketing World. He also hosts … Read More

Email Marketing for Mobile Users

It’s no secret that email continues to be one of the most effective modes of communication in marketing. However, the way that emails are read today is much different than just a few years ago, so changing the way you draft your emails could be necessary. The number of people reading their emails on mobile devices has gone up drastically, … Read More

5 Landing Page Necessities to Add to Your Checklist

Creating your best landing page needs to start with a solid plan, and we’re here to help you get started. Make sure the items below are included on your page and conduct A/B tests to see how your visitors respond. 1. A Captivating Headline The first piece of text that your visitors see needs to encourage them to stay and … Read More

A Guide to Creating Shareable Content

There’s no question that the quality of your content itself plays a huge factor in determining its likeliness of being shared. There are, however, a few tips that can improve your chances of putting out content that people want to share. Why do links matter? If you’re aiming to rank in Google, two of the top factors that play into … Read More

The Key to Choosing a Social Media Advertising Platform

To make the most out of your social media advertising campaign, you’re going to need to figure out which platform best suits your particular needs. Most major social media platforms have advertising options that can tremendously benefit your business, but to get the most out of your advertising dollars, take care in choosing the platform that will be most beneficial to … Read More

5 Tips for Staying Productive While Working Remotely

Whether it be working from home or while traveling, improvements in technology have made working from virtually anywhere in the world a possibility. Working remotely affords certain freedoms a more traditional office environment does not, but, because it requires more discipline, it can be easy to fall into the pattern of squandering these advantages rather than utilizing them. If increased … Read More

Listicles Offer Bite-Sized Fun Facts that Online Visitors Love

When it comes to attracting visitors to your website, some of the most effective articles you can post are “listicles.” They’re usually short, fun to read and they provide interesting and entertaining information. If you use content marketing to promote your site you undoubtedly understand that it’s hard to get prospects to read the content that you create. You have … Read More

Let Potential Prospects Provide the Content

You’re probably using content marketing to solve the ongoing problem of bringing new, qualified visitors to your site. But if you’ve been creating the content yourself or paying someone else to do it you know that it’s time consuming and can require that you part with a fair amount of cash. One way to lighten your workload and maybe even … Read More

SEO Trends to Watch Out For

There are often new SEO trends that you will want to be aware of if you are an online marketer. Here are some of the newer developments to keep an eye on: Dark Traffic A lot of the traffic coming to your site is probably coming from social media and messaging apps, but you’d never know it. It’s logical to … Read More

Simple Ways to Make Website Visitors Stick Around

When you’re goal is to increase your conversion rate the last thing you want to see is a large portion your traffic leaving without clicking a link or leaving an email address. That’s known as “bouncing,” and many online marketers spend a good deal of time trying to keep visitors from doing that. Usually, the median bounce rate for most … Read More