Perhaps the most important part of your landing page, a call to action button has significant influence on the success of your offer. When creating your CTA, it’s important to keep the following factors in mind:
Because getting your user to click on your call to action is your primary goal, you want to make sure that this key button is visible. Keep your CTA above the fold, so that what you would like your customer to do is clear right away. It defeats the purpose if a user visits your website and navigates away from it before ever even seeing your call to action.
Your CTA should be easy to find, so when it comes to designing it, choose a color that doesn’t easily blend in with the rest of the page. It might be a good idea to use a color you have not yet used for other parts of your website or newsletter.
Keep the text on your CTA short. It’s a good rule of thumb to keep it under 5 words. Also, using action-oriented verbs is key to a successful CTA.
4. Sense of Urgency
A sense of urgency will further motivate your customer to take action. For example, instead of simply writing “sale,” you could try writing “20% off, today only.”