While Facebook and Twitter continue to be great resources for connecting with leads, LinkedIn continues to be the best place to connect with individuals who have the authority to make decisions on spending. That is not to say, however, that all your marketing efforts should be focused on LinkedIn. Facebook and Twitter still have their respective strengths, and a strong presence on each platform is important.
When it comes to social media, it’s hard to ignore the number of users on each platform, and of course, it’s hard to compete with giants like Facebook and Twitter. However, it’s just as important to figure out what those users expect from a platform. LinkedIn’s user base, although not nearly quite as large as Facebook’s, is primarily active on the platform for business purposes. Note that on Twitter, users may be active for solely social or entertainment purposes, and it’s becoming increasingly difficult to organically reach a target audience on Facebook. LinkedIn also offers a variety of tools and plugins that can help boost your sales.
Beginning on Facebook or Twitter could cause you to spend more than you need to on your advertising campaigns. To find individuals who are most likely to make a purchase or sign up for your service, LinkedIn is the perfect platform with which to start. From there, you can use Facebook or Twitter to do further research.